The world has changed and your customers’ awareness of the value of their information and their right to privacy have shifted. Privacy is now a core expectation from customers throughout the private and public sectors.
Data trust – your customers’ view of how much they trust you to safeguard their information and use it appropriately – is more of a factor in purchase decisions than ever before. It is built through transparency, integrity, engagement, and delivery, as well as a strategic commitment to valuing and protecting customer privacy.
Smart organisations realise this necessity, and make privacy a core component of their strategy. They view privacy as a competitive advantage rather than a compliance obligation, and they talk openly about information and publicly express their commitment to protecting their customers’ privacy.
It works, and customers are listening. So what are you saying to yours?
Thinking strategically about the information you need to realise your strategic objectives, and establishing proactive and transparent engagement with your customers will put you ahead of the game. Our team of experts will partner with you to develop a privacy strategy for your business that will systematically build data trust and enable you to reach your goals.
We will help you build privacy performance across your operations, and establish an open and transparent dialogue with your customers about privacy. We can also work with you to implement the strategy across your organisation to ensure it is effectively embedded at all levels: from culture-setting through to your privacy work programme.
From a review of your current strategy to development of a new one, we are here to help. Just get in touch.